I have been a big Steve Coogan fan for a number of years now, and I am excited for Hamlet 2. There's a good article over at NY Times on him that you should read.
"Mr. Coogan, 42, is best known for his character Alan Partridge, who began as a clueless sports reporter with an excessive interest in “groinal” injuries and then evolved into a supremely confident and sublimely uninformed talk show host. With his blow-dried hair and toothy smile, Partridge is like David Frost without a brain. Other Coogan characters frequently appearing on TV or in live performances (and anthologized on YouTube) are Paul and Pauline Calf, a mullet-wearing yob and his man-eating sister; Tony Ferrino, a smarmy Portuguese singer; and Tommy Saxondale, a drug-damaged ex-roadie who works as an exterminator."
Also, check out the video